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- By creative department AdIndia Advertising Kochi In a world where everything is a click away, people are scouring for effortless ways to achieve notable results even in the age-old print medium too. Changes that took place in other sectors of media also led to developments and modifications in the area of print. These developments were a stepping stone from print to the digital world. This shift is a relentless worldwide phenomenon. The number of users who are switching from print to digital are increasing day by day. As there is a vast amount of internet users who made this apparent shift much easier. The transition from print to digital has brought about a huge turn among people. This sudden changeover from print to digital by this populous was because of its endless advantages. The most important fact is that it is user friendly and also consumes less time and money when compared to print. Digital media is more sustainable, because it provides much more precise details than the information provided by print. Tools like auto correction and erase etc. help people to do corrections easier than print, where we have to redo the whole thing in case of a mistake. In social media apps like Instagram and Facebook editing is also possible which helps the users to be more creative. Digital networks are known and used by more people as they offer a wide range of information. They provide even the smallest details of the product. One of the main reasons why it created much impact was mainly because the digital world provided people what they preferred and what they needed. The contents published like news and facts were more informative and useful.Thus people prefer the digital medium over print. They are using multi-platform functions like news and social media to make people aware of their uses and benefits so that they get to know about the advantages of using digital networks. This helped them target the right audience. In this era of internet and social media, do you think this shift from print to digital has created a good impact on the users?

So, you and your best friend are browsing for the best hoodies on Instagram and other platforms. Then your friend suggests a celebrity who endorses a unique clothing brand. A celebrity who you love and adore much. You might visit the page to see what clothes he/she promotes, right? Influencer marketing involves the endorsement of products through influencers or organizations. They have a large social media presence and significant control over the buying habits of the viewers on social media. An influencer is a third party who intervenes in the decision-making capacity of the customers. People will always go for products that influencers claim to be good. Not everyone can create and maintain such authority over people. Companies enroll them on social media, as they can leverage viewers to buy their products. The testimonials given by these people create a huge impact on potential buyers. Influencer marketing can also undergo a downturn if the influencer promotes the idea in the wrong way. It can let down the brand so much and it would be hard to recover. There are several cons to influencer marketing that can affect all the members involved. This includes the brand, customer, and influencer alike. It is a common human tendency to fall for advertisements and promotions made by the people we adore. The common public might not understand that at times they are being deceived. Listening to these promotions is also a time-consuming event. Most of the promotions of products can be without proper review or study. There might be no history of the influencers using the product. It can even affect the customers adversely. They trust them and they try these products recommended by the influencers. But none of them understand that it is a big mistake. Two out of ten influencers might use the product and check its worth before promoting them. When a brand selects an influencer for promotion, they should make sure that the influencers are well aware of them and the product involved. The brand also bears great expense for these promotions. Wrong promotions can create significant losses. If such a fall occurs it would be tedious for the brand to build its reputation back up. There are influencers who help people to make the right decision and there are also those who do promotions for money. So, make decisions wisely.

-by AdIndia creative department Google Analytics is a web analytic service launched by Google in 2005. It helps us to gather information about the user activities on a particular website. The inner-working of analytics is simple. They collect the user data of each visitor to a particular website using page tags. There are Javascript tags inserted into the codes of each page. These tags collect information and then send them to the Google data servers. This helps us to analyze the complete details of the visitor to our website. This is one of the ways you can improve your business. It helps to achieve business goals by collecting data and then converting them into detailed charts and spreadsheets. Even the smallest details gathered by analytics help to improve the business. It can be a vital tool for entrepreneurs who wish to scale their businesses. They can study customers based on the analytics gathered and identify the trajectory of growth. Google Analytics provides the details about the user's computer like the operating system, processor, GPU, etc. It also identifies the areas of interest of the user. This website analytic can also track your social media. It can identify which social media app is preferred by the user. Which can help them to get clearer ideas about their areas of interest. They can track most of the data although certain details may be omitted. At times there will also be missing and unwanted information. Google Analytics has two plans, i.e, the free version and the Google Analytics 360. GA 360 costs about $12500 per month to $150,000 per year. The paid version has more features and enjoys more benefits than the free version. It also has higher data limits and an efficient support team. There are alternative tools for web analytics instead of Google analytics like HubSpot, Mixpanel, Woopra, Gauges, etc. They perform the same functions as Google analytics. Try using Google Analytics if you own a website, and learn its amazing applications and benefits. Click the link down below. LINK: analytics.google.com