So, you and your best friend are browsing for the best hoodies on Instagram and other platforms. Then your friend suggests a celebrity who endorses a unique clothing brand. A celebrity who you love and adore much. You might visit the page to see what clothes he/she promotes, right?
Influencer marketing involves the endorsement of products through influencers or organizations. They have a large social media presence and significant control over the buying habits of the viewers on social media.
An influencer is a third party who intervenes in the decision-making capacity of the customers. People will always go for products that influencers claim to be good. Not everyone can create and maintain such authority over people. Companies enroll them on social media, as they can leverage viewers to buy their products. The testimonials given by these people create a huge impact on potential buyers.
Influencer marketing can also undergo a downturn if the influencer promotes the idea in the wrong way. It can let down the brand so much and it would be hard to recover. There are several cons to influencer marketing that can affect all the members involved. This includes the brand, customer, and influencer alike.
It is a common human tendency to fall for advertisements and promotions made by the people we adore. The common public might not understand that at times they are being deceived. Listening to these promotions is also a time-consuming event. Most of the promotions of products can be without proper review or study. There might be no history of the influencers using the product. It can even affect the customers adversely. They trust them and they try these products recommended by the influencers. But none of them understand that it is a big mistake. Two out of ten influencers might use the product and check its worth before promoting them.
When a brand selects an influencer for promotion, they should make sure that the influencers are well aware of them and the product involved. The brand also bears great expense for these promotions. Wrong promotions can create significant losses. If such a fall occurs it would be tedious for the brand to build its reputation back up.
There are influencers who help people to make the right decision and there are also those who do promotions for money. So, make decisions wisely.
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